MINISTRIES AT RISK?
Many ministries are closing, losing people, not growing... why?
Over 90% of people today go online to find out about you and your ministry before contacting it. What first impression does a potential member get?
80% of Google search interest in “churches near me” came from mobile. How much of that traffic came to your ministry?
Millions of searches for "local churches" are happening on Google, Bing and other search engines each month. Are you positioned to get that traffic?
76% of people who search on their smartphones for something nearby, visit within a day and 28% of those searches result in them making a decision to act e.g. Coming to the local event or location.
2X The increase in mobile searches for “churches open now” or “Bible studies open now” in the past year. Did anyone come to you because they discovered you online? It might be time to re-evaluate your strategy.
54% of smartphone users search for the hours you are open, 53 percent search for directions to a local place.
NOT GROWING?
88% of searches are done on a smartphone. How do you appear on mobile?
You may be losing mobile traffic, search traffic as well as social media traffic because of your online appearance.
Many ministries are closing because they have not adjusted to changing times.
“It is clear that social media has become an integral part of most people’s lives in some form or another,” said Justine Smith, PR Director at KISS Public Relations.
“Whether people are using it for research, staying in touch with brands or friends or engaging on social media because of the interesting content, churches and ministries can’t afford not to be involved.”
LOSING PEOPLE?
51% of internet users worldwide operate mobile and tablet devices, while 49% use desktops.
It’s widely known that mobile traffic has already surpassed desktop traffic. Does your web pages look great on all major mobile devices?
If people can’t open your website on their mobile devices, they will most likely leave it within a few seconds and go elsewhere.
DON'T CARE
Ministries that ignore social media risk losing support.
Brands that ignore social media or become inactive on platforms such as Facebook risk losing existing and potential customers, reveals a new study from UK firm Kiss Public Relations.
More than half (51 percent) of respondents to the Kiss Social Media Interaction Survey agreed that if a brand is not present or not active with its social media it would reflect negatively on the company.
The survey also noted that 44 percent of people are influenced, e.g. to go to an event, as a direct result of a recommendation on a social platform.
NO NEW PEOPLE
Are people not coming because your online presence is poor or nonexistent?
By NOT putting the best representation of your ministry out into the world via the internet, tells people what you think about your ministry. This is their first impression of you.
You may eventually begin to lose people with an outdated website or no website. People interested may even question your abilities in other areas. Make sure that your website is fresh and up to date with the latest technology.